Practical Web Programming

Friday, August 31, 2007

Five Techniques To Make Your Website Stick

What is better than having visitors continuing to return to your website, without any effort on your part? You definitely need to make your website sticky and below are my 5 tips to achieve this.

Have good, interesting content. This is the one of the main reasons why I favour blogs advertising Adsense. You can easily write content and update it on your website. People browse on the internet to read content. So if the
information provided by you is good and it is updated on a regular basis, the user will bookmark your site and will return.

Have a newsletter subscription or a mini course sign up. Once visitors sign up to your form, they are on your email list. Having your visitors go on your email list will remind them of your existence so that they visit you again. However, you have to make sure that your mini-course provides good content so they will read it.

Have a forum on your website. With good content you will attract interested visitors to your website. These visitors love to share and discuss what they are passionate about. A forum will act as a regular gathering place for them which means repeated visits and also increase in Adsense clicks.

Announce upcoming events. In your content, you should always specify what is coming up in the next few days. This will increase the visitor's awareness of your website and they will remember to visit your website again sometime in the future to check out what you mentioned before.

Have a schedule of the updates to your website and stick to it. If your blog is rarely updated, the chances of the visitor coming back is near zero. People love reading good content but if they return and find that your content is the same they will rarely return. The reason is because they have a lot of other choices. The web is so
clickable, you've got to get their attention. If you stick to having updates on regular basis such as once in 2
days, then the visitor will return to read the latest on your website.


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