Practical Web Programming

Friday, November 23, 2007

Google Adsense Ads Redefined

If you haven't noticed it yet, guys at Google made a new update in Adsense ads. They said this new update will lessen the accidental click that some site visitors commit when visiting a website or blog. This latest update caused Adsense publisher's eyebrows to rise (including mine).

Earlier this year we stepped back to examine the value users, advertisers, and publishers derive from clicks on content ads. As you integrate ads with your site's content and navigation, we want to ensure a positive user experience. We identified a few areas for improvement and began implementing changes, starting with our new ad formats in April.

Before this update, Adsense ads are clickable anywhere in the ad unit, but now, only the title of the ad and the url is clickable (see image below). This means that many publishers may see their clickthrough rate drop from this point on.

Read the full article here.


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